Making it happen at Mels: New Bank Rhode Island TV spot slated for late April launch.

Following a Boston-shoot last month, post production on a new BankRI television commercial moved to Montreal for editing, sound, color and more. With approval confirmed, and the media buy in place, a big thanks and Chapeau!! to all of the talented and helpful people at Mels. Well known for their recent and beautiful work on Adele's "Hello" video, I want to thank,  in no particular order: Cecile Morel, Catherine Grenier, Anne-Catherine Busson, le mixeur, Martin Boisselle, le monteur incroyable,  Claude Antoine, et Jerome Cloutier. 

The spot in its final form is sophisticated, smart and should prove to be a strong foundation for BankRI's overall corporate identity. In fact, the bank's marketing department led my Mr. Steven Parente initiated a more extensive and integrated, Commercial Banking campaign in print and digital based on the TV spot's imagery. 

Jerome Cloutier's work on Adele's 'Hello" Video

Jerome Cloutier's work on Adele's 'Hello" Video

At work with Adele's Montreal et bien connu colorist, Jerome Cloutier 

At work with Adele's Montreal et bien connu colorist, Jerome Cloutier 

1 Comment

peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.