A winning Advertising Agency Pitch (that didn't actually win.)

Advertising agency pitch books tend to be delivered in conjunction with in-person presentations of an agency's capabilities, proposed strategies and speculative creative. This past summer, however, when Shark received an RFP from a Vermont ski resort amidst a busy schedule and little bandwidth to engage in the time-consuming, hand-shaking and new business lunches, we decided to at least satisfy our creative urge with an online advertising agency pitch book. Presented as a single website that embodies our strategy, positioning, design and creative drafts, its a nice pitch to look at, and which we thought more people would appreciate seeing.  But the fact is, agencies rarely win new business by clients buying into the agency's creative - more often, they buy into the agency's people.

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peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.