Shark sets sophisticated tone for Boston, MA-based bank.

 (pre-release for digital syndication)

 Burlington, VT – September 2013 – A blend of creativity and sophistication sets the tone for new bank advertising from Shark Communications. Designed by Shark for Boston-based client Brookline Bank, the new marketing campaign features a series of upscale and stylish images, text, and headlines positioning the bank as a valuable partner to its customers. Initial ads to be launched include an image of a barefoot couple on a beach paired with the headline "Calm is three days with your shoes off... knowing your bank is always on." and an image of a luxury sports car with the headline "Exhilaration is shifting into high gear... and knowing your bank can too." The ads build on bank marketing initiated and designed by Shark in 2008, intended to reposition and broaden Brookline Bank's appeal to include a younger customer demographic.  

Peter Jacobs, Shark Communications' Creative Director noted, "The new brand ads for Brookline Bank represent CEO Paul Perrault and Brookline executive management's preference for marketing that places more weight on well-crafted, well-managed brand image marketing. It's not only a smart and sophisticated bank marketing strategy, but quite different from most bank advertising that tends to lean toward more standard themes — community, trust, savings rates — with images that include head shots of smiling employees."

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The new advertising (which can be seen on Shark Communication's website at www.sharkcomm.com) rolls out across the Greater Boston metro area as an integrated digital and traditional media campaign. Media channels include search engine display networks, direct placement and online media buys, mobile advertising, print media, outdoor, and posters inside Brookline Bank branch offices.

 Brookline Bank is a subsidiary of Brookline Bancorp, Inc. (NASDAQ: BRKL), headquartered in Brookline, Massachusetts. A full-service financial institution, Brookline Bank provides individuals and businesses with deposit and lending services, residential mortgages and home equity lending, commercial and CRE lending, cash management, merchant services, and access to investment services. Brookline Bank operates 23 branches in the Greater Boston area. For more information, visit BrooklineBank.com. Member FDIC.

Founded by Creative Director Peter Jacobs, Shark Communications is a contemporary, award-winning communications agency based in Burlington, Vermont. The company's strategically planned services provide clients operating in a variety of industries and geographic locations with a mix of branding, marketing, award-winning creative, web development, SEO, SEM, and digital public relations. Learn more about the agency at Sharkcomm.com.

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peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.