Shark Communications’ Web, SEO, & PR Powers Eastern Funding – a Leading NYC-based Laundry Business Financing Company.

Shark Communications, an integrated branding and digital marketing agency based in Burlington, Vermont, has launched a newly-designed website, online marketing program, logo and graphics system for Eastern Funding New York, Ny. Founded in 1997 by commercial banking and lending veteran, Michael Fanger, Eastern Funding is one of the country's leading commercial financing companies with a special focus on the laundry business, coin laundry, convenience store, and dry cleaning industry.  

Shark Creative Director, Peter Jacobs noted "The Eastern Funding story is really built around CEO Michael Fanger's focus to deliver the right financing solutions, build strong customer relationships - especially in the laundry business - and ultimately support the business and financial success of his customers. There's a company-wide commitment to excellence that prevails at Eastern, which Shark felt needed to be more evident and recognizable in Eastern's marketing communications."

The new Eastern Funding website was designed on a state-of-the-art content management system featuring a wide range of advantages and features that will help Shark integrate it with the agency's search engine marketing (SEM), mobile marketing, and digital PR services. 

Headquartered in New York City, Eastern Funding has facilitated loans of more then $500 million for the laundry business, convenience stores, and small business. More information about Eastern Funding is available at

Shark Communications develops engaging and influential marketing in traditional media and digital communications, including search, social, web, mobile, PR, and more. More about Shark and Eastern Funding's marketing can be viewed on the agency's website and blog


peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.