The Landing Page - a fast and nimble online marketing strategy - especially for hotels and resorts.

Landing pages are customized, online sales strategies that generally produce much better conversion rates than simply directing people into the home page of a web site. Landing pages have proven themselves as fast and nimble, online lead generation and customer acquisition tools. Well-crafted landing pages almost always sport better conversion rates than simply dumping people into the home page of your site. During the "economic crisis" we used the economy of landing pages in place of large scale web development to support our clients businesses. However, with Google's "birdge page" penalties, we're now moving some landing pages inside the main website and continuing to direct traffic with a mix of SEM and our Digital PR. Works great!


peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.