New Bank Branding Emerges as Shark Gives Brookline Bank A Facelift With New Marketing And Website.

BURLINGTON, VT - Shark Communications, a leading branding, bank marketing and interactive agency based in Burlington, Vermont, has launched a comprehensive new brand identity, graphic system, website and bank marketing program for Brookline Bank, Brookline, Massachusetts. Shark Creative Director Peter Jacobs was enlisted by Paul Perrault, Brookline Bank's new CEO in the spring of 2009 to reshape the bank's brand image within the Boston metropolitan marketplace. Shark created a new bank marketing program with a series of brand image ads placed in online, outdoor, and print media in tandem with the launch of a new website that features improved navigation, a new graphic interface, and a more contemporary and functional user experience. The bank marketing campaign depicts customers in contemporary lifestyle situations such as Yoga, Bicycling, and Golf while describing their personal sense of value for banking with Brookline Bank. Formerly of Sovereign Bank and previous to that, Chittenden Corporation, which was purchased by Peoples United, Bridgeport, CT in June of 2008, Paul Perrault has worked extensively with Shark and Peter Jacobs on the bank marketing for Chittenden Corporation and currently on the bank marketing for Brookline. Over the course of a decade and a half, Peter Jacobs and Shark Communications supported Paul Perrault's well-crafted growth of Chittenden Bank from a Vermont-based, community bank into a $9 billion dollar, region-wide financial services company operating multiple bank brands in New England. Shark Communications is a contemporary, award-winning communications agency that provides clients with a single source for managing marketing across both traditional and new media. The agency develops strategic plans and brand identity solutions that are supported by the agency's integrated mix of advertising, marketing, web development, social media, Search Engine Marketing, and Online Public Relations. More about Shark and bank marketing can be viewed on the agency's website and


peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.