Shark Communications launches Choose2BGreen for Green Mountain Power.

Burlington, Vermont - Shark Communications, a leading Burlington, Vermont -based branding, marketing, and interactive agency has created the namchoose2bgreen.jpge. logo, and new media marketing and public Relations programs for Choose2BGreen, Green Mountain Power's renewable energy  and “carbon footprint” reduction options. With headquarters in Colchester, Vermont, Green Mountain Power is an electric utility that serves approximately 90,000 customers. The company first retained Shark to redesign its web site and to then re-brand and market its growing "green" and renewable energy initiatives. Shark developed the Choose2Bgreen name and developed a small "press-friendly" web site and blog. Choose2bgreen offers Green Mountain Power customers the ability to sign up for three different programs directly on its website: Greener GMP, CoolHome and CoolDriver. GreenerGMP allows customers to purchase energy from certified renewable resources equal to some or all of their monthly use. CoolHome and CoolDriver provide customers with an option to offset their individual carbon footprint associated with heating their homes and driving their cars, respectively. Green Mountain Power's
 commitment to environmentally-friendly practices has earned the company the "Governor's Award for Environmental Excellence," and "Large Company of the Year" by the Vermont Businesses for Social Responsibility.
The Choose2bGreen program was created by Shark Creative Director Peter Jacobs, and Designer Christian Lepage. Shark Communications is a full-service strategic, creative and interactive agency serving clients in a variety of industries and geographic locations.  The agency's integrated approach unites multiple perspectives from branding, technology marketing, and management to deliver leading new media solutions for clients in a variety of industries and geographic locations.  For more about Shark's award-winning marketing and capabilities, please visit:    


peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.