Shark Quenches Canine Thirst with Branding and Marketing For Dogwater.

BURLINGTON, VT – Advertising, marketing and design agency Shark Communications, has launched the first phase of a comprehensive re-branding project for DogWater, a pet-food products company based in West Palm Beach, Florida. DogWater markets purified water in a portable drinking bowl for dogs and their owners on the go. In conjunction with the company’s recent investment in a new state-of-the-art manufacturing plant in West Palm Beach, DogWater enlisted Shark to redevelop the company’s brand identity and overall brand architecture for its marketing and product packaging. Shark first initiated a new positioning strategy, logo and tagline for the company, and then created print advertising and sales promotions with graphics depicting a dog drinking from a toilet and the headline “your dog deserves a better drink.” The new DogWater will be available at department stores as well as pet-friendly hotels across the country by November 1.




peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.