New Bank Brand ads from Shark with "Break Free" Campaign For Five New England Banks.


BURLINGTON, VT - Shark Communications, a leading Burlington, Vermont-based advertising, design and interactive agency has recently completed the first phase of an integrated campaign promoting a new, free checking with automatic direct deposit and online banking account for Chittenden Corporation. The name, logo, and creative strategy was first developed by Shark, and then executed through the first phase of an advertising campaign that features people in a variety of "Breaking Free" lifestyle situations - on mountain bikes, kayaks, horseback, etc. The first phase of the campaign extends across print, radio, and online with a second phase to the campaign expected to include exterior, vertical banners on bank branches and the development of 30 sec. TV spots with media buys targeted to cable.

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peter jacobs

Shark Communications is a creative and digital marketing agency led by award-winning creative Director, Peter Jacobs. From waterfront, dog-filled offices in Burlington, Vermont, Shark serves clients in a wide variety of industries with a strategically-planned mix of branding, marketing, web, SEO, and digital solutions. With award-winning design and marketing for the 1998 US Winter Olympic Trials, to numerous radio, web, television and film awards for clients large and small, Shark's creative excellence has received widespread recognition and continues to provide the core for delivering a higher level of marketing across both traditional and digital media.