Just a great little quote from Amazon's Jeff Bezo that we've turned into a fun header for new strategic planning documents heading to a Boston-based client.
Shark Account people, Amy and Evelyn proudly displaying exquisitely-crafted, original Miranda Thomas mugs ...gifts from the renowned artist and potter herself, Miranda Thomas.
Could so-called 'Ergonomic' chairs actually be contributing to back problems?
BURLINGTON, VERMONT (PRWEB) APRIL 26, 2017
Active seating manufacturer QOR360 has published a new, informative article on its website titled “Which Chair is Best for Back Pain? Ergonomic or Active Sitting?” The article was written to provide consumers with a clear understanding of the difference between ergonomic chairs that promote a static sitting posture, and the more dynamic movement that Active Sitting chairs provide. In brief, most ergonomic chairs restrict the human body's natural inclination to move and adjust, even while sitting. The end result, especially after long periods of sitting in the workplace and home, can be a wide range of spinal and health-related issues. With Active Sitting chairs, the spine is free to move and make a series of continuous, natural adjustments that help strengthen and realign muscles, tendons, and vertebrae.
As QOR360 founder Dr. Turner Osler notes, "Across most industrialized societies people spend, on average, nearly 11 hours each day just sitting. Unfortunately, the human body wasn't meant to be so immobile for such long periods of time. Active sitting means that your spine, muscles, and vertebrae are free to make tiny, almost imperceptible adjustments while sitting. It's what happened when your forefathers took a break from the hunt, rested their spears against a tree, and took a seat on a round rock."
QOR360’s line of Active Sitting, ergonomic office chairs utilize the company’s proprietary rocker technology — the Eccentric Bi-cylinder, which was developed by Dr. Turner Osler, a University of Vermont trauma surgeon. QOR360’s patented Eccentric Bi-cylinder creates a subtle, omnidirectional, rocking motion that allows the spine and hips to continuously re-adjust to gravity, creating a fluid movement that promotes strength and flexibility, and improves overall back health.
Inspired by traditions of Yoga, Akido, and Feldenkrais, QOR360’s development team includes doctors, furniture designers, and body-work experts, who have combined their expertise to create the contemporary and innovative line of QOR360 products. The company’s focus is on developing ergonomic products that transform the sitting experience from static sitting, which is restrictive and unhealthy for the spine, to Active Sitting, which is more dynamic, natural, and therapeutic for the back and spine. Beyond its use as an ergonomic office chair for task sitting or simply as a chair for back pain, QOR360’s ergonomic seating is elegantly designed and fits beautifully in the home, office, studio, and more. The current line of QOR360 seating, which can be viewed and purchased online at http://www.qor360.com, includes six models: the Uma, Juno, Cleo, Alpha, Darwin, and Lex.
The QOR360 company is based in Burlington, Vermont and ships its products worldwide. To learn more, please visit: http://www.qor360.com
It was a well-managed migration from the MODX platform to Wordpress, along with a full-landscape, background video, the site includes multiple internal landing pages (under https: which is good for Google, ) and which are designed to integrate with our search, social and digital customer acquisition services.
see it on our development server: http://acqspeed.sharkcomm.com/
MIX: one part strategy, one part branding, one part digital, and serve with a creative twist!
Yes, print is still alive and here's a first ad for QOR360, a cool ergonomic seating start-up that continues to grow quickly. But more importantly, Argentinian tennis pro, organic farmer and sometime model Juan Margarit, gets his fifteen minutes of fame on a shoot with Helen....
Exploratory creative for a new Shark ad - courtesy of Mr. Amazon
Pick a card, any card...
Not much to say except that it's a great concept from the 2000's.
After being selected as a branding, web and marketing vendor for global computer technology giant, Dell, Inc. and then following a lengthy "on-boarding" process ( nice people in Czechoslovakia, by the way) Shark embarked on developing new branding, design system, website, and marketing communications program for Statistica, a soon-to-be-spun-off Dell software division. What follows is just a rough look at the design explorations and then final, client-selected work. We shall refine the discussion and add to this post ... next week.
And finally, approval...
New T-shirt designs, and below a new calendar!
Just a few images for the moment ...
Advertising agency pitch books tend to be delivered in conjunction with in-person presentations of an agency's capabilities, proposed strategies and speculative creative. This past summer, however, when Shark received an RFP from a Vermont ski resort amidst a busy schedule and little bandwidth to engage in the time-consuming, hand-shaking and new business lunches, we decided to at least satisfy our creative urge with an online advertising agency pitch book. Presented as a single website that embodies our strategy, positioning, design and creative drafts, its a nice pitch to look at, and which we thought more people would appreciate seeing. But the fact is, agencies rarely win new business by clients buying into the agency's creative - more often, they buy into the agency's people.
Worker's Comp marketing for law firms is not easy. But Madeline and Emily worked through the copy and design ...and the client, Brady/Callahan to create a new, informative infographic that's perfect for social media marketing and some digital PR.